The Complete Guide to Building a Multi-Six-Figure Fitness Coaching Business in 2025

By Justin Mihaly, Founder of Elite Coaching Academy | August 29, 2025 | Business & Entrepreneurship Executive Summary This comprehensive guide reveals the exact framework Elite Coaching Academy uses to scale fitness coaches from startup to multi-six-figure success, integrating functional health mastery with proven business systems. The Foundation: Why Most Fitness Coaches Fail Financially 95% of fitness coaches earn less than $30,000 annually because they treat coaching as a service business rather than a expertise-driven enterprise. The difference between struggling coaches and those earning $80K+ lies in understanding that clients pay premium prices for superior results —not just workouts and meal plans. Phase 1: Establishing Championship-Level Expertise Master the Science of Transformation Before scaling income, coaches must develop Olympia-caliber competency . This means understanding: ●      Advanced periodization for elite physique develop...